Category: Uncategorized
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By Shruti Thakur 1. Identity Crisis In 2015, a transformative shift in the fast-food landscape emerged as McDonald’s faced unprecedented competition from rising contenders such as Shake Shack and Five Guys. The once-unassailable reign of the Golden Arches was challenged, prompting McDonald’s to redefine its approach. Straying from its traditional stronghold, the company opted for…
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By Shruti Thakur 1. The Hainer Era In 2014, retailers were giving prime shelf space to Nike, the reigning champion of sportswear, while Adidas grappled with the challenge of boosting its earnings. The journey began back in 2005 during the early Herbert Hainer era, where the game-changer was none other than the acquisition of Reebok…
Business Matters 